Heart and soul | Convention & Incentive Marketing

Jul 2013

“The whole idea of social enterprise is a growing phenomenon around the world and is growing in Australia as well,” says Pam Rutledge, the chief executive of RichmondPRA, a community-based not-for-profit service provider for people living with mental illness.

RichmondPRA has recently celebrated the launch of its new venue in Sydney which aims to help people who live with mental illness get back into the workforce. The Figtree Conference Centre at Sydney Olympic Park is a purposebuilt function centre that offers a conference space with onsite industrial kitchen and audio-visual equipment that caters up to 200 people theatre-style, as well as an art gallery and an outdoor space verlooking the parkland suitable for breakouts sessions and informal cocktail events.

The concept of a conference centre that supports work and career opportunities for people who live with mental illness “is a first for us” says Rutledge.

“Increasingly organisations around the world are being a bit more innovative about finding new ways to provide opportunities for their clients to gain work and training experience as well as making some money to invest in their social enterprises,” she says.

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